Sterling Capital Real Estate Forms Strategic Partnerships to Expand in UAE’s Coastal Luxury Market
Sterling Capital Real Estate is proud to announce new strategic partnerships with several top property developers in Abu Dhabi and Ras Al Khaima. These alliances mark a significant step in the company’s expansion, enhancing its ability to market and sell luxury projects along the UAE’s picturesque coastline.
In recent months, Sterling Capital has successfully closed several deals in Dubai’s most dynamic areas, including Dubai Islands, Dubai Maritime City, Dubai Water Canal, Bluewaters and Palm Jumeirah. Building on this momentum, the company is now exploring new opportunities in Palm Jebel Ali and La Mer South—two rapidly emerging luxury districts. Additionally, Sterling Capital Real Estate is actively marketing premium developments in Ras Al Khaimah, where the confirmed launch of a gaming resort in October 2024 is expected to drive long-term investor interest and boost liquidity.
Robust Market Demand
Dubai’s real estate market continues to showcase remarkable resilience and growth. In 2024, the sector recorded 226,000 real estate transactions, totaling AED 761 billion. This represents a 36% increase in transaction volume and a 20% rise in value compared to the previous year.
This upward trend has persisted into 2025. In January alone, Dubai’s real estate market recorded transactions worth AED 7 billion, with a total of 11,116 transactions covering an area of 10.4 million square feet.
These figures underscore the sustained demand for luxury properties in Dubai, reflecting the city’s enduring appeal to both investors and residents.
Positive Outlook for Q2
As the second quarter of 2025 begins, the market outlook remains optimistic. With Ramadan concluded and only a brief holiday break anticipated for Eid Al Adha, market activity is expected to accelerate. Multiple new project launches are scheduled, appealing to both investors and end-users with medium- to long-term investment strategies. The continued influx of international buyers, attracted by Dubai’s stability, world-class infrastructure, and business-friendly environment, further bolsters this positive sentiment.
Regulatory Enhancements Boost Market Confidence
Recent government initiatives have further strengthened market confidence. Dubai Executive Council Resolution No. (11) of 2025 now permits free zone companies to operate on the mainland, provided they obtain the necessary licenses from the Dubai Department of Economy and Tourism (DET). This regulatory change lowers operational barriers for international firms and reinforces Dubai’s position as a global business hub. The implications for real estate are significant, particularly in the commercial and mixed-use sectors, as demand is expected to rise in response to increased business activity.
Tourism and Population Growth Fuel Demand
Dubai’s appeal as a premier global destination continues to drive demand in the real estate sector. In January 2025, the city welcomed 1.94 million overnight visitors, marking a 9% increase compared to January 2024. This surge in tourism not only boosts the hospitality sector but also has a positive ripple effect on the real estate market, as investors seek to capitalize on the city’s growing prominence. Gergana, Founder of Sterling Capital Real Estate, commented:
“Dubai is one of the world’s top destinations for both tourism and business. Its excellent connectivity, modern infrastructure, and safe, vibrant lifestyle make it attractive to people from all over the world. As global travel recovered from the pandemic, we have seen a surge in tourism that’s directly driving demand for luxury property. Dubai’s population also continues to grow, now exceeding 3.8 million as of early 2025—up 5% from last year. That’s a strong sign of long-term market strength.”
Short-Term Market Considerations
In the immediate term, Dubai’s business environment remains stable and ripe with opportunities. Developers are accelerating construction schedules and increasingly structuring sales around construction-linked payment models, requiring a higher level of liquidity and planning from buyers. As a result, some pricing adjustments may occur in select areas, particularly among investors seeking quick exits. Nonetheless, for those with deep market knowledge and a clear vision, Dubai continues to offer exceptional prospects in the premium real estate sector.
